Integrated promotion planning in SAP with RapidRetail Promotion Planning & Calendar at Volg

  • Founded in 1886, the Volg Group is part of the Fenaco Cooperative

  • Swiss convenience store retail organisation in the German and French-speaking
    parts of Switzerland, headquartered in Winterthur

  • Store formats: Volg village shops, TopShop petrol station shops and Prima sales outlets

  • 586 Volg shops, 231 outlets of independent retailers, 107 TopShops at AGROLA service stations,
    924 supplied points of sale

  • Supply via 3 distribution centres

  • Revenue CHF 1.768 million (2020)

Further information: www.volg.ch

Success Story

Integrated promotion planning in SAP with RapidRetail Promotion Planning & Calendar at Volg

Volg selected retailsolutions' RapidRetail Promotion Planning & Calendar (PP&C) add-on to optimise the planning and analysis of all marketing activities beyond SAP standard capabilities.

  • Holistically integrated promotion planning process without media discontinuities

  • Consistent monitoring of advertising budgets

  • Modern and clear user interface (Fiori surface)

  • Convenient operation through mass maintenance, drag-and-drop and visual display

  • Low support effort / high economic efficiency due to reduced interfaces

RapidRetail Promotion Planning & Calendar

As part of the introduction of the holistic promotion planning solution, the RapidRetail Promotion Planning & Calendar solution was installed directly on the SAP ERP system.

Benefits

  • Time savings in the end-to-end process (copy and paste, real-time processing)

  • Improved transparency, evaluation options and greatly reduced susceptibility to error

  • Reduced effort for a future upgrade to S/4HANA through Fiori App and standardised interfaces

  • Short project duration of only 3 months

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retailsolutions brings a lot of experience in the retail industry to the table. In addition, there is the technical know-how and expertise of retailsolutions, with which we were far more than just satisfied.
Through the cooperation, a considerable increase in efficiency was achieved in our company with the implementation of retailsolutions' RapidRetail Promotion Planning.

Volg

Mario Martins,

Lead Digital Corporate Development, Volg

[English]

retailsolutions really took their time to understand the business process, which means they also suggested changes in the system that would make the business process itself more efficient.

I think that was an important part of this successful implementation.

Axfood

Jenny Ekholm,

Business Retail Process Specialist

[English]

From an Axfood perspective, it has been a great experience working with retailsolutions. The team has really done an excellent job and I think we would not have had such a successful result without their knowledge and skills on SAP PMR, retail and promotions.

Axfood

D. Lindmark,

Project Manager

[English]

Within a very short time we have all 5 chains represented in the promotion planning apps.
So we are doing great, thanks to a well-built solution by retailsolutions and good testing by our end-users.

Axfood

Ine Seidel,

PMR Application Specialist